With regards to your website, extra attention to web design Cambridge ought to be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven essential rules of thumb to observe to make sure your site performs well.
1) Usually do not use splash pages
Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like "welcome" or "click here to enter". In fact , they are that -- pretty vases without real purpose. Do not let these potential customers have a reason to go through the "back" button! Give them the worthiness of your site up front with no splash page.
2) Do not use excessive banner advertisements
Even the least net savvy folks have trained themselves to ignore banner advertisements so you will be wasting valuable internet site real estate. Instead, provide more valueable content and weave relevant affiliate links in to your content, and let any visitors feel that they want to buy rather than being pushed to buy.
3) Have a simple and clear navigation
You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to navigate, they will leave your site.
4) Have a clear indication of where the user is
When visitors are deeply engrossed in browsing your website, you will want to make sure they know which part of the site they truly are in at that moment. That way, they'll be able to browse relevant information or navigate to any section of the site easily. Do not confuse your visitors because confusion means "abandon ship"!
5) Avoid using audio on your site
If your visitor will stay a long time at your internet site, reading your content, you will want to make certain they're not annoyed by some audio looping on and on your website. In the event that you insist on adding audio, ensure they have some control over it -- volume or muting controls would work fine.